AI Virtual Try-on: The Sales Boost of Online Fashion!

As a smart business, do you want to know how a clothes retail brand sees revenue increase by 40% despite a sales drop in In-Store traffic?

In today’s global landscape, the retail industry is grappling with declining revenues. According to Statista, global traditional retail sales fell by 1.3% in 2023 compared to the previous year. But here’s the twist: while many were scrambling to keep up, John Lewis, a top UK retailer, managed to boost sales on its fashion rental platform by over 30% (Ecommerce News UK, 2023).

So, what’s going on behind the scenes?
Thanks to its partnership with Zyler, John Lewis rolled out virtual try-on (VTO) technology and has managed to turn the tide. This case strongly reinforces the urgent need for retailers to adopt digital innovations—especially virtual try-on—to stay ahead of the curve, drive up revenue, and cut down return rates.

1. The Online Shopping Boom Isn’t Going Anywhere

In a recent research by Cleverence in 2025, 77% of global consumers prefer online shopping for its convenience.

However, the e-commerce sector is losing billions due to high return rates, particularly in fashion, where the average return rate can reach up to 40%.

2. Online vs. In-Store: Each Comes With Its Own Set of Headaches

The EU Commission found that 80% of fashion returns come down to sizing issues. And nearly half of shoppers say they feel rushed or uncomfortable trying things in-store (McKinsey, 2023).

3. Virtual Try-On – Bridging Digital Convenience and Emotional Connection

🎯 John Lewis x Zyler

In the collaboration with Zyler, over 30% of sales from John Lewis’s fashion rental platform were directly linked to the VTO feature (Ecommerce News UK, 2023).

Each Zyler user views an average of 52 outfits, showcasing strong engagement and interest.

🎯 Nike – AR Fit

Nike implemented AR Fit to scan users’ feet and recommend personalized sizes (Cleverence, 2025).

The result?

• A significant drop in return rates

• Increased customer satisfaction

• Over 20% reduction in returns due to size issues

• Noticeable boost in customer loyalty (LaunchConsulting, 2024)
  

4. Big Guys Gain More Benefits in the Tech Race

• Adidas adopted AR fitting with 3D foot simulations, cutting returns and increasing app session time by 28%.
  

• Puma launched 3D body scan virtual try-on, encouraging customers to experiment with more styles and increasing average order value (Cleverence, 2025).
  

5. Tangible Results: Higher Revenue, Lower Operating Costs

6. From Virtual Experience to Real-World Revenue

John Lewis is just the beginning of a broader digital transformation powered by personalized shopping experiences. As virtual reality and AI converge in retail, we're witnessing a shift from predictive to proactive consumer behavior.

Virtual try-on is more than just a tech solution—it's a strategic lever for recovery and growth in a post-pandemic era where trust, convenience, and personalization are paramount.

7. Unlocking the Power of AI Try-On with DIPROTECH

At DIPROTECH, we don’t just provide AI try-on tools—we engineer immersive, brand-specific digital experiences that elevate luxury e-commerce. Our platform supports:

• Beauty: AI-powered wig, hair color, and makeup try-on
  

• Jewelry: Ultra-realistic ring, necklace, and earring try-on with responsive hand and face tracking
  

• Fashion: Smart garment visualization that adjusts to body and movement
  

We work with brands to customize the UI/UX, integrate seamlessly with e-commerce platforms, and maintain luxury-grade image quality that enhances brand value.

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